Privacy Policy -

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This section defines exactly what you will do and what the client must provide.

Services Provided: State that the specific services, deliverables, timelines, and Key Performance Indicators (KPIs) are detailed in an attached or referenced Statement of Work (SOW) or Project Proposal.
Exclusions: Clearly list what is NOT included to prevent scope creep (e.g., “The Services do not include website hosting, IT support, or paying for third-party software subscriptions.”).
Client Obligations: This is vital. The Client must agree to:Provide timely access to necessary platforms (website CMS, Google Analytics, Ad Accounts, Social Media logins)

This avoids payment disputes.

Fees and Compensation: Define the fee structure (e.g., monthly retainer, hourly rate, project-based fixed fee).
Payment Terms: Specify due dates (e.g., “Payment is due net 15 days from the date of the invoice, in advance of the service month.”).
Late Payment: Clearly state the penalties for late payment (e.g., “A late fee of 1.5% per month, or the maximum permitted by law, will be applied to all overdue balances.”) and the right to suspend Services until the balance is paid.
Expenses/Third-Party Costs: Clarify that Ad Spend (e.g., Google Ads, Facebook Ads) is separate from your service fee and is paid directly by the Client to the platform or reimbursed by the Client.

Term: Specify the duration (e.g., “The initial term of this Agreement shall be six (6) months, commencing on the Effective Date.”).
Automatic Renewal: State if the contract automatically renews (e.g., “The Agreement will automatically renew for successive 90-day periods unless written notice of non-renewal is provided 30 days prior to the end of the current term.”).
Termination for Convenience (Cancellation): Outline how either party can cancel the service without cause, usually requiring a 30-day written notice.
Termination for Cause: List reasons for immediate termination (e.g., material breach of contract, non-payment, bankruptcy).
Post-Termination Obligations: What happens to the content, data, and access credentials after the contract ends. (You should return all Client Materials and relinquish access).

This is one of the most important sections.

Client IP: State that the Client owns all Client Materials provided to you.
Agency IP (Work Product): Clarify the ownership of the materials you create. Standard Practice:
- The Client owns the final, customized deliverables (e.g., blog posts, ad creatives, custom website code) once they have paid for them in full.
- The Agency retains ownership of the underlying tools, methods, templates, reporting structures, and internal code you use to create the deliverables.
Licenses: Grant the Client a perpetual, royalty-free license to use the final work product for their business purposes.

This section manages client expectations and protects you from unforeseen issues.

No Guarantee of Results (Crucial for Digital Marketing): State clearly that due to the nature of third-party algorithms (Google, Facebook) and market conditions, you cannot and do not guarantee specific results (e.g., ranking positions, number of leads, sales volume). You warrant to use reasonable skill and care but not specific outcomes.
Client Warranties: The Client warrants that all Client Materials (logos, text, images) provided to you are original or that the Client has the legal right to use them and that they do not infringe on any third-party copyrights or trademarks.
Limitation of Liability: This caps the maximum amount of damages you are liable for. A common clause limits your liability to the total fees paid by the client in the three (3) or six (6) month period immediately preceding the event giving rise to the claim.